Hi! I’m Jerren,
a Product Designer.
I help companies turn ideas into impactful solutions. Let's design the future together.
BIO
I am a Product Designer | Design Strategist
Hello! I'm a Product (UX) Designer & Design Strategist with 5+ years of experience developing strategies that help businesses increase revenue by exceeding customer expectations.
I use data to inspire innovative solutions and Validated User Research to guide design strategy. I would be delighted to assist you with any Design Thinking or User-centered Design activities from discovery to evaluation. I am available to facilitate an Innovation workshop (onsite or remote) to help jumpstart your idea!
Schedule a call to discuss your business needs.
PAST PROJECTS
Here are few of my recent projects
Helping Law Enforcement Officers identify subjects in the field.
I was Lead UX Designer on the redesign effort for a mobile fingerprinting application.
Designing an end to end Mobile based Digital ID solution
I was Lead UX Designer on a multi-year project to design an experience for citizens to apply for mDL and store Digital IDs on their phone.
Improving Product Traceability for Warehouse Teams - Product Discovery workshop
I was UX Designer in a 4-day Sprint that focused around improving Product Traceability and Data analytics in company warehouses. At the end of the sprint we created a prototype to help get buy-in from upper management.
PAST CLIENTS
These are a few of the businesses i've helped with innovation.
MY DESIGN PROCESS
These are the major parts of my design process
DISCOVER
I start by researching as much information as possible about the problem, user needs, and the competitive landscape.
Activities:
-Conduct User Research to understand user needs and pain points
-Create Personas to promote alignment among stakeholders on user characteristics and behaviors.
-Conduct Heuristic reviews or User testing of an existing product.
-Analyze data about the competition
STRATEGIZE
I translate research findings into a coherent Product strategy and use an experience canvas to promote alignment among teams.
Activities:
-Ensure alignment with business goals and customer needs.
-Articulate Product Vision and Product Goals.
-Define the Target audience.
-Define Features and Functionality.
-Develop Marketing and sales strategy
-Define success/failure metrics
BUILD/ EXECUTE
At this phase, I build the solution so that we can learn how well it meets the customer's needs.
Activities:
-Build Wireframes to communicate layout and functionality.
-Build Interactive prototypes to test usability and functionality.
-Perform product testing to measure how well it meets customer needs and expectations.
EVALUATE
I test solutions to measure how well they help users achieve their goals. Then I review the findings and identify areas of improvement in usability and functionality.
Activities:
-Perform Usability testing to measure how well the solution helps the user achieve their goals and identify usability problems.
-Collect and analyze data about how users interact with the solution.
-Conduct User Interviews to learn about the customers' experience and whether the solution met needs and matched expectations.
-Perform A/B Testing to learn which solution performed better.
TOOLS
These are some of the tools I use to create solutions.
Motion
Scheduling, Project Management
Figma
Design, Collaboration, Prototyping, Developer Handoff, Whiteboarding
Zeplin
Developer Handoff
Protopie
Prototyping
Notion
Task Management, Collaboration, Documentation
Jira
Project Management, Issue Tracking
Miro
Collaboration, Whiteboarding
Click Up
Collaboration, Task tracking
